Not when 14 women are in
charge of this ad agency
Women on top? It certainly seems so at Ogilvy & Mather (O&M).
And the shift, they say, has not happened overnight. "I have
never seen any conscious effort to promote women," says Piyush
Pandey, Executive Chairman and National Creative Director, O&M.
"Ever since I joined in 1982, I've seen that whoever performs
is given the post and I'm glad there are so many women doing well
at O & M." For the record, the company has 14 women heading
Preeta Singh, Country Manager, Ogilvyone Worldwide, who has been
in the company for as long as Piyush, endorses his views when
she says, "It's not that women are in a high position just
today. We were the first ad agency to have a lady director (Roda
Mehta)." Nishi Suri, Executive Director, Ogilvy Mumbai and
Head of Advertising Office, Mumbai, who has been with the organisation
for over six years also, says that this was not a planned move.
"I believe that women understand business better than men.
It's something that has happened very naturally in the last three
to four years. Out of the eight members in my team heading different
portfolios, six of them are women. The worldwide chairman of Ogilvy
and Mather is also a woman — Shelly Lazarus," she says.
So how have the men reacted to this situation? "I think it's
a happy co-existence. It's ironical that all our creative heads
are men and our business directors are women," says Nishi.
Adds Preeta, "It's part of the Ogilvy culture to have strong
women along with the strong boys."
Says Piyush, "The women have done a fantastic job. We men
salute them for the work that they are doing." And are there
ever any differences of opinions? "No," says Piyush.
"Women are a lot more sensitive than men and when you are
in the business of people, it's that much better." And how
long do they plan to be in power. "As long as we want to
be," says Nishi Suri.
Susan Josi: ED, Ogilvy Healthcare
Aparna Joshi: Manager, West OgilvyOne Worldwide
Rani Reddy: Branch Head, Ogilvy Live
Preeta Singh: Country Manager, Ogilvyone Worldwide
Kalpana Rao: Talent Director, India
Nishi Suri: ED, Ogilvy Mumbai, Head of Advertising
Lorraine Martin: Managing Partner, Ogilvy PR
Renuka Jaypal: National Business Director
Hufrish Birdy: VP, Corporate Finance & MIS
Lakshmi Goyal: Business Director, Ogilvy Advtg
Hephzibah Pathak: Business Director, Ogilvy Advtg
Sharmila Malekar: Business Director, Ogilvy Advtg
Meenakshi Bhalla: Business Director, Ogilvy Advtg
Nita Joshi: Business Director, Ogilvy Advtg